It seems that every time a craft brewery closes, all of the Chicken Little’s scream that the sky is falling.
They’re sure that there’s an imaginary bubble that’s going to burst. Never mind that these same yahoos have been crying the same thing for a decade, this time they’re sure that they’re right, until next time.
Bubble, Bubble, Who’s Got The Bubble.
To believe this, you first have to buy into the premise that a bubble exists. Think back to the .Com boom and subsequent bust.
However, I think it more closely resembles the comedy boom of the late 80’s into the mid 90’s.
Now, That’s Not Funny!
With cable becoming more prevalent in the late 80’s, more comedians were getting airtime. While this allowed some great comics to emerge, it also let some on the mediocre side get 15 minutes of fame that they might not have deserved.
The Comedy Channel became Comedy Central and stand-ups were everywhere. Originally, comedy clubs were only in large markets, then we saw them pop up in medium, even small markets.
Although it was fun, even funny, while it lasted, many of these markets just couldn’t bring in A-LIST comics and eventually people quit paying way too much to see average talent.
Are You Picking Up What I’m Putting Down?
Yeah, are you following that meander?
Eventually most of these clubs shut down, but was it a bubble bursting?
I think it was more of a market correction. At first you were excited to see comics come to town, until you realized that they weren’t very good.
What About The Beer?
Average comics, average beer … And sometimes the water rises to the top until people realize that they’re not getting the cream. Many towns, probably even the one that I live in, can’t sustain all of the craft breweries that are opening. I’m sure at some point one or two, or maybe more, will close their doors. But, is that a bubble bursting? Or is it just the market taking care of itself?
Oh, who knows!
I don’t think that the sky is falling, but sometimes it clouds up, sometimes it rains, sometimes there’s a storm and sometimes, well you get the point.
Forget The Bubble And Order A Beer!
Quit crying wolf already! If you want to stop some imaginary bubble, go to your favorite watering hole as often as you can. Talk to the owners, the brewers, talk to your friends, share the breweries social media posts. Shout it from the rooftops. Do whatever you have to do, except whine, piss and moan about a bubble that doesn’t exist.
I Hate To Sound Cliche, But …
You are the change! If you want your breweries to keep their doors open, get out and support them!
No Bubbles, Just Beer!
Like it or not, whether we want them to or not, some breweries will close until your market has what it can sustain.
So, until then, do what I do, get out and spread the love. Visit them all while you can. Remember, the beer you save may be your own.
I Am The Beer Whisperer
Beervangelist, Prolific Beer Drinker
Purveyor Of Wisdom and …
All Around Good Guy!